Social is not a channel, it is a behaviour, so this turns the strategy into work that survives the scroll.
Comms Threader
Free Roam
📁 Channel Library
1 Creative Brief
2 Format Selection
AI Animated
Runway, Pika, Kling-style AI video generation
Motion Graphics
After Effects, animated typography, kinetic text
Live Action
Filmed content, UGC-style, talking head
Mixed Format
Combination of AI, motion, and live elements
15s
30s
60s
Series (3-5 parts)
Select the primary channels for this content
✓ TikTok
✓ Instagram Reels
✓ YouTube Shorts
✓ LinkedIn
✓ Multi-platform
3 Creative Direction
FormalConversational
50
Evidence-LedNarrative-Led
50
HeritageForward-Looking
50
UnderstatedBold
50
AuthenticPolished
50
Balanced • Grounded • Contemporary • Moderate energy • Mid-production
Generating channel concepts...
You leave with native starting points per platform, not one bet.
Content Starters
Take these further with your creative team.
Moderate brand knowledge.
I have rough knowledge of this brand but not specifics.
Verify the analysis below carefully and edit any field that does not match
your understanding.