Every organisation in this sector claims something and most claim the same thing, so this is where you find what nobody says.
Threader Suite
PITCH CONFIDENCE
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Inherited Context
Brand—
Audience Tension—
Comms Convention to Break
"Most brands in this category assume [convention]."
Your position must break from this, not play within it.
Positioning For
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📁 Message Library
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No saved projects yet. Create a positioning map and save it to build your library.
1
Define Your Market
Competitive set availableLoading...
Fast Food
Luxury Automobiles
Electric Vehicles
Streaming Services
Athletic Footwear
Smartphones
Airlines
Coffee Chains
Fashion Retail
Beer
Soft Drinks
Banks
Hotels
Cosmetics
Video Games
Grocery Retail
Add Market Research Data (Optional)
Improves accuracy & reliability score
Most useful for this tool:
Competitive analysis reports
Brand positioning studies
Market share & performance data
Brand perception tracking
If your client brief contains all sections, re-upload it here
so Comms Threader focuses on the relevant parts. You can also upload
a Landscape analysis export from The Landscape tool.
📁
Drop files here or click to upload
PDF • Word (.docx) • Excel (.xlsx) • PowerPoint (.pptx) • Text Max 10MB per file (15MB for PowerPoint)
Researching market landscape...
2
Select Your Core Brand
Shared Competitive Set
Source: — | Updated: —
Choose the brand you want to analyse. Remove a brand with the × on its card, or add more below.
Brand Positioning Map
Now
2020
⚠️AI-estimated positions. Positions are based on general brand knowledge and may be inaccurate. Drag pins to adjust based on your market expertise.
100%
Low
High
High
Low
Core Brand
Competitors
User Adjusted
Custom
Drag to adjust • Scroll to zoom
Brands on Map
Click any brand to make it the core brand
Key Positioning Insights
Analyzing positioning data...
Market Leaders & Challengers
Market Reference Brand
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Analyzing...
Challenger 1
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Analyzing...
Challenger 2
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Analyzing...
Strategic Trade-offs
Analyzing positioning costs...
This positioning intentionally excludes
Identifying excluded segments...
Human Sense-Check
What does the AI not know?
Your observations will inform the message hierarchy generation.
You arrived with a set of voices. You leave with a claim you can hold and the things you have agreed not to say.
Message Hierarchy
The forced outputs that flow downstream
THREADER SUITE
STRATEGIC CONFIDENCE—%—
Message Hierarchy
For [audience], [brand] is the [category] that [unique claim] because [reason]. We are deliberately not [exclusion].
Narrative White Space Claimed
The territory we're claiming that competitors can't or won't occupy.
Strategic Message Exclusions
What we are deliberately NOT
Send to Pitch
Select which pitch to update with this message hierarchy: