Find the real comms challenge
A brief says what the client wants; it almost never says what they need.
Upload client briefs, research documents, or competitive analysis. These will be available across all tools.
How do you want to use Threader for this project?
Upload client briefs, research decks, or strategy documents. We'll extract relevant insights to pre-fill your project. You can also upload a Landscape analysis export from The Landscape tool.
Based on your inputs, we'll identify what the organisation may be missing, surface the real comms challenge, and name the comms convention worth challenging.
You arrived with a client brief. You leave with the real comms challenge and the comms convention your work will break.
Select which pitch to update with this problem definition:
Select sections to include in your export.