Upload client briefs, research documents, or competitive analysis. These will be available across all tools.
Most useful for this tool:
Client brief & objectives
Brand/product background documents
Budget & timeline constraints
Market context & competitive landscape
💡 If your client brief contains all sections, re-upload it here
so Comms Threader focuses on the relevant parts.
📄
Drag files here or click to browse
PDF • Word (.docx) • Excel (.xlsx) • PowerPoint (.pptx) • Text
💡 Import from Free Roam?
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Pitch Mode
Build a coherent pitch for one brand. Inputs cascade through all tools.
Free Roam
Explore and compare scenarios. Each tool works independently.
Client Uploads
Optional▼
Upload client briefs, research decks, or strategy documents. We'll extract relevant insights to pre-fill your project. You can also upload a Landscape analysis export from The Landscape tool.
Most useful for this tool:
Client brief & objectives
Brand/product background documents
Budget & timeline constraints
Market context & competitive landscape
💡 If your client brief contains all sections, re-upload it here
so Comms Threader focuses on the relevant parts.
📄
Drag files here or click to browse
PDF • Word (.docx) • Excel (.xlsx) • PowerPoint (.pptx) • Text Max 10MB per file (15MB for PowerPoint) • 5 files max • 50MB total
1
The Client
2
The Objective
3
The Reality
4
The Reframe
Based on your inputs, we'll identify what the organisation may be missing, surface the real comms challenge, and name the comms convention worth challenging.
THREADER SUITE
STRATEGIC CONFIDENCE—%—
What the client believes
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The Real Comms Challenge
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The Comms Convention
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The invisible assumption this work will challenge
📁 Story Library
Send to Pitch
Select which pitch to update with this problem definition:
Export Problem Definition
Select sections to include in your export.
Edit Locked Project?
Editing may affect downstream work in other tools. Any progress in The Audience, The Message, or other tools may need to be regenerated.