Comms programme generator
Pushes a locked strategy into programme concepts you can test. Nothing gets made here, these are programmes on paper.
Provide the strategic inputs that will shape product, service, and experience concept generation.
Load strategic context from a completed pitch. Turn your strategic territory into tangible concepts.
The strategic territory from The Frame - this is the primary generative input
Optional: Helps Threader understand the territory's nuances
The contradiction or friction the concept should address
Optional: Priority segment description
The brand this concept is for
Optional: What role the brand plays in people's lives
Things the concept should steer clear of